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Idea Drop is 4 day, free program &  meeting space for the library, archives, museums folks + friends. 
Join backyard conversation + lend an idea or skill to a hackfest + meet with Knight Foundation during office hours!  
Enjoy good company at 1706 Garden St in Austin or online at libraryideas.org

Video Archive: https://vimeo.com/erandl


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Tuesday, March 15 • 11:00am - 12:00pm
Taking it to the Streets: Digital Gets Physical

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As the Internet continues its evolution from the desktop and smartphones into spaces and things, the potential for digital advertising has expanded far beyond the web. With digital displays in public transit, wearables, and revolutionary urban-scale connectivity and advertising networks like LinkNYC, we’re moving towards the ubiquity of the Physical Web where app downloads won’t be required. This means there are new opportunities for engagement, creativity, and for the first time, data insights for the real world. We’ll explore how brands are moving to take advantage of these new platforms and how integrating digital into the urban streetscape can impact the overall city experience.

http://schedule.sxsw.com/2016/events/event_PP51126

Speakers
DE

Dave Etherington

CSO - Intersection
KL

Kenton Langstroth

Dir of Partnerships - IPG Media Lab
JM

John Moon

Dir of Data Strategy - Annalect


Tuesday March 15, 2016 11:00am - 12:00pm
Austin Convention Center - Room 6AB 531 E 4th Street

Attendees (1)